Myntra Fashion Weekend, a ticketed consumer shopping event, is an internationally successful format brought to India by IMG Reliance for the first time. MFWknd is co-owned by IMG Reliance - curators of Lakme Fashion Week and Myntra - India's largest fashion e retailer. For the first time, Indian consumers will buy tickets to attend a fashion event that has shopping at its core.
MTV along with B'lue is all set to uncover stories from every campus across the country with B'lue MTV Campus Diaries. Last year, MTV had launched a massive college connect program to dig into what makes college life fun and partner with youngsters to turn their campus stories into legends.